Robert Ruiz

Vice President, Strategic Enrollment

Robert, Liaison’s vice president of strategic enrollment, joined the company in 2014 with 25 years of experience in the field of admission and enrollment management. He specializes in diversity-based admissions, emerging technologies, operational efficiencies and process management. Robert has held senior admission roles at Tulane University and Oklahoma State University College of Osteopathic Medicine and served as vice president of application services for the American Association of Colleges of Osteopathic Medicine. Most recently, he worked for 10 years as the director of admission at the University of Michigan Medical School. Robert has an M.A. in Higher Education Administration and a B.A. in Sociology and Spanish from the University of Michigan.

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.