Kevin Butts

Vice President, Lifecycle Products

Kevin, Liaison’s vice president of Lifecycle Products, joined TargetX in 2017 and has two decades of experience in management. Kevin holds a B.A. in economics from Holy Cross University.

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.