Would You, Too, Be Satisfied with 28% More Applicants and 32% More Students Enrolled? Learn How at the MACRAO Conference

RJ Nichol
Oct 17, 2019

If you’re planning to attend the Missouri Association of Collegiate Registrars and Admissions Officers (MACRAO) annual conference in October, leave some time in your schedule to learn how your admissions office can achieve its most important marketing and enrollment goals using Liaison International’s Enrollment Marketing Platform (EMPTM).

EMP allows you to deliver personalized, relevant communications to “best-fit” students from their first interest in your program to their first day on your campus.

Real-world results

Using EMP to create targeted recruiting campaigns, Faulkner University, a private Christian liberal arts school enrolling approximately 3,200 students, was able to increase its number of applicants by 28% and the number of students enrolled by 32%. Faulkner did that by incorporating more personalized student information into all of its marketing touches — emails, letters and its electronic application.

Admissions staff were able to target different groups of prospective students with the specialized offers that were most likely to resonate with them. In addition, staff could easily identify which students started the savable online application but didn’t finish, then follow up to guide them through the rest of the process. Delivering the right message to the right student at the right time helped increase applications and enrollment.

“Fantastic” feedback

Here’s what other admissions professional are saying about EMP:

“Using EMP has given us transformational new insight and control into the previously opaque landscape of student admissions. Personalized, automated responsive-driven marketing is now turnkey, while the resulting data and analytics are valuable, enlightening and actionable. Using EMP is truly the difference between your institution exerting influence over the enrollment process or letting the process unfold without your guidance. If you have goals for your admission department, there is simply no other reasonable choice.” — Harvard University

“The curve from delivery to seeing a return on our investment has been among the shortest I’ve seen. EMP’s versatility is fantastic. This tool is not only a CRM, but it also provides a robust landing page experience that can be dynamic as prospective students change their areas of interest. We’re able to leverage that quite a bit.” — Northeast Ohio Medical University

Liaison will be at the MACRAO conference, so please make it a priority to visit us for a one-on-one conversation about how we can help your program identify and overcome its most important challenges.

The MACRAO Annual Conference will take place in Lake Ozark, MO from Oct. 27-29. You can learn more about it here.

You can more about Liaison’s EMP here.

RJ Nichol

More Resources

You may also enjoy

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.