Scott, president of Liaison’s EMP Division, has been with the company since 2014. He guides strategy for the company’s CRM and marketing platform, ensuring that EMP helps higher education institutions manage recruiting campaigns more effectively across customized email, text and print channels. Prior to joining Liaison, Scott was president and CEO of Spectrum EDU Solutions, a marketing and CRM firm serving the higher education marketplace. Scott built Spectrum from the ground up to meet the marketing needs of higher education admissions departments. The company was acquired by Liaison in 2014. Before founding Spectrum, Scott worked for several New York ad agencies and as a marketing director for an international manufacturer.
Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.