Liaison News

Liaison Relaunches

Feb 28, 2017

ADEA taps Boston-based graduate admissions leader to assume ownership and provide innovations for top-ranked health professions site

WATERTOWN, Mass. (February 28, 2017) — Over the last ten years, the American Dental Education Association (ADEA) has leveraged its interdisciplinary health professions network to operate, an online gateway to over 100 health professions that provides vetted, free career information to the public about this growing field. ADEA’s decade-long commitment to made the site a key source of reliable health professions information for nearly 15 million individuals. In December 2016, ADEA handed over the reins to the website to Liaison International, the leading provider of student recruitment marketing and admission management software.

“ is one of Google’s most searched sites for people seeking the who, what and how of various health careers. We are committed to sustaining this high standing and using the latest technologies to open the doors to health professions to even more people,” shared George Haddad, CEO and founder of Liaison. “We’re honored that ADEA chose us to continue this important mission and help people on their path to making caring their career.”

Liaison manages centralized application services for more than thirty health-focused associations, many of which have been key contributors to since the resource’s launch in 2002. Liaison will draw upon its two decades of experience managing admissions and enrollment marketing for thousands of health programs to offer a more engaging, modern experience to the prospective health care students who use the site. Beyond introducing updated branding and driving discovery of authoritative content through improved search capabilities, Liaison aims to establish a more direct connection to the health professions schools and programs that will guide interested prospective students into the  field. The timing of the relaunch coincides with the prediction by the Bureau of Labor Statistics that healthcare will have the fastest growing employment rate of any industry.

“ADEA invested in because we realized all health professions — not just the dental professions — could and should benefit from such a robust resource,” shared Richard W. Valachovic, D.M.D, M.P.H., ADEA president and CEO. “Even more important was the understanding that ultimately, the public health benefits when more people choose careers in health care. We knew that the combination of Liaison’s technical talent and the personal commitment of its CEO to the health professions made them the clear choice for bringing this health care gateway into the future.”

The newly relaunched resource is currently live at

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Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.