An Evolving View of Strategic Enrollment Management: The Undergraduate Perspective

RJ Nichol
Jul 20, 2020

The traditional college campus experience as we all knew it likely won’t return any time soon. From recruiting and admissions to sporting events, classroom learning and social activities, there are still far more questions than answers.

During the on-demand 2020 Liaison User Conference virtual session, An Evolving View of Strategic Enrollment Management: The Undergraduate Perspective, undergraduate leaders from two respected institutions discuss the challenges their schools are facing and how their strategic enrollment management efforts are evolving in response.

Dr. Suzanne Sharp, Liaison’s Executive Director of Enrollment Management Consulting is joined by Dr. Brian Jones, Director of Admissions at Minnesota State University-Mankato, and Seandra Mitchell, Dean of Admissions at Milwaukee School of Engineering, to address the following questions:

  • Will on-campus life ever return to the close-knit collaborative experience it once was?
  • Will the fall travel season be replaced by more social distancing-friendly recruitment tactics?
  • Will flu season force students, faculty and staff to return to virtual classrooms and virtual admissions offices?
  • How might these challenges affect future class-building initiatives and enrollment goals?

Dr. Jones, who has worked in admissions for 19 years, is responsible for creating and directing Minnesota State University-Mankato’s recruitment plan for new undergraduate students and overseeing the processing and review of all undergraduate applications. Ms. Mitchell has worked in higher education since 2005, including more than 10 years in admissions at Milwaukee School of Engineering.

You don’t want to miss out on what they have to say.

There is no cost to attend any of the 2020 Liaison User Conference virtual sessions and registration is open to everyone, so please watch An Evolving View of Strategic Enrollment Management: The Undergraduate Perspective here and register now to attend all of the other conference sessions as well.

RJ Nichol

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Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.