Enrollment Marketing Solutions for HigherEd

Schools worldwide are effortlessly creating automated inquiry response and multi-touch marketing campaigns proven to engage prospects using our unique combination of Enrollment Marketing software and solutions.

You can too. Liaison’s Marketing Services make it easy. Our powerful Enrollment Marketing software, built exclusively for higher education, allows you to create, manage, and analyze omnichannel marketing campaigns that are:

Immediate
Relevant
Automated
Trackable

Marketing Technology

Savvy digital marketing experts create everything from software build-out and design of landing pages to multi-pronged, targeted digital campaigns, and more.

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Creative Services

Highly experienced designers and writers ensure that the look and tone of your communication materials reflect your institution’s unique brand throughout the enrollment cycle.

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Account Management

Client Success team members work as your partners to strategize and build your campaigns, ensuring they run smoothly and effectively.

Production

Talented production professionals with extensive traditional and digital print experience ensure your customized print materials are produced quickly and accurately, and mailed ASAP.

Search and Lead Generation

Campus Events

Application and Financial Aid

Family and Parents

Yield and Enrollment

Ready to customize your campaign and marketing materials?

Let us show you how Total Enrollment will improve engagement, enrollment, and retention on your campus.

Let's Talk

Testimonials

What They’re Saying About Us

With our dedicated Liaison account management team, we are able to keep things going as usual and adjust our messaging as we need to. They’ve been great

George Wolf

Vice President for Enrollment Management, Siena Heights University

Today’s high school students value authenticity. They want to be seen as more than just a number, especially at a time where they’re getting inundated with ads on mobile devices and different social media platforms. Personalized communication is really key to gauging their interest

Dr. Eric Shor

Executive Vice President for Administration and Vice President for Enrollment Management

We are so grateful to have a robust yield communication strategy in place. Liaison’s Enrollment Marketing teams kept us on track, even when we are all working from home

Dr. Christopher Smith

Executive Director of Enrollment Management, Marketing and Financial Aid

Alderson Broaddus

Increased enrollment of nearly 17% from 2020 to 2021 after supplementing their athletic recruitment with Liaison’s Enrollment Marketing Platform
A successful 2020-2021 Junior/Sophomore Search Email campaign that generated a total of 626 inquiries, making up 71.6% of total inquiries for 2021
A high-performing 2020-2021 PDTA campaign, which included a personalized letter and a series of nurture emails, led to over 200 student applications out of 390 applications in 2021

Kansas State Salina

A yield rate increase of 21% over two cycles
42% increase in transfer students
Enrollment growth in 12 programs

Cazenovia College

Reduced printing costs by 35%
Cost savings allowed Cazenovia to allocate more resources to brand-building efforts with high school sophomores and juniors
Increased parent outreach especially through print

Marketing Services

Execute Your Recruitment and Yield Strategy with Liaison's Marketing Services