Enrollment Marketing
Omnichannel communication campaigns from prospect to final push

Execute Your Recruitment and Yield Strategy with Liaison's Marketing Services

Schools worldwide are effortlessly creating automated inquiry response and multi-touch marketing campaigns proven to engage prospects using our unique combination of Enrollment Marketing software and solutions.

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You can too. Liaison’s Marketing Services make it easy. Our powerful Enrollment Marketing software, built exclusively for higher education, allows you to create, manage, and analyze omnichannel marketing campaigns that are:
  • Immediate
  • Relevant
  • Automated
  • Trackable
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Marketing Technology

Savvy digital marketing experts create everything from software build-out and design of landing pages to multi-pronged, targeted digital campaigns, and more.

Creative Services

Highly experienced designers and writers ensure that the look and tone of your communication materials reflect your institution’s unique brand throughout the enrollment cycle.

Account Management

Client Success team members work as your partners to strategize and build your campaigns, ensuring they run smoothly and effectively.


Talented production professionals with extensive traditional and digital print experience ensure your customized print materials are produced quickly and accurately, and mailed ASAP.

Omnichannel Exposure

Use multiple channels to reach and engage your prospects and applicants with meaningful, personalized messages.

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Search and Lead Generation

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Campus Events

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Application and Financial Aid

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Family and Parents

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Yield and Enrollment

Ready to customize your campaign and marketing materials?

Let us show you how Total Enrollment will improve engagement, enrollment, and retention on your campus.
EM Case Studies_Alderson Broaddus

Alderson Broaddus

  • Increased enrollment of nearly 17% from 2020 to 2021 after supplementing their athletic recruitment with Liaison’s Enrollment Marketing Platform
  • A successful 2020-2021 Junior/Sophomore Search Email campaign that generated a total of 626 inquiries, making up 71.6% of total inquiries for 2021
  • A high-performing 2020-2021 PDTA campaign, which included a personalized letter and a series of nurture emails, led to over 200 student applications out of 390 applications in 2021
EM Case Studies_Kansas State

Kansas State Salina

  • A yield rate increase of 21% over two cycles
  • 42% increase in transfer students
  • Enrollment growth in 12 programs
EM Case Studies_Cazenovia College

Cazenovia College

  • Reduced printing costs by 35%
  • Cost savings allowed Cazenovia to allocate more resources to brand-building efforts with high school sophomores and juniors
  • Increased parent outreach especially through print